Communications and influence campaign for reconciling work and family life

Making Finland child and family friendly requires flexible reconciliation of work and family life and positive attitudes towards children and families in working life. While ongoing projects such as the family leave reform improve the conditions for reconciling work and family life, private sector actors and public sector employers also play an important role.

Measure 19 of the Implementation plan for the National Child Strategy calls for implementing campaigns for making an impact together with private sector actors and the public sector on reconciling work and family life. The campaigns will be used to disseminate good practices and improve understanding of child- and family-friendly working life and the diversity of families as an issue that is in the common interest of society as a whole. The measure is intended to contribute to establishing good practices and a family-friendly working life, as well as improve understanding of children's rights also as a working life issue.

The communications and influence campaign for reconciling work and family life will be implemented by the Office of the Ombudsman for Children. The Office of the Ombudsman for Children has an extensive working life network that has implemented the Bring Your Child to Work campaign in previous years. This network will be involved in the planning of the campaign. At the same time, it will update the content of the Bring Your Child to Work Day.

Schedule

The campaign will be implemented in the autumn of 2022, culminating with the updated Bring Your Child to Work Day on 18 November 2022.

 

Results

The campaign for reconciling work and family life will improve both private and public-sector employers' awareness of the implementation and development of family-friendly workplace practices.

 

National Child Strategy projects

Email addresses take the form firstname.lastname(at)oikeus.fi

Telephone exchange: +358 (0)295 666 850

 

Communications Coordinator Jenny Söderman

(until 31.12.2022)

 

Planning Officer Outi Kekkonen

(until 31.12.2022)